Responsive Design

Responsive design

Responsive Design

#column #desktop #tablets #layout #laptop
A three – column desktop design may reshuffle to two columns for a tablet and a single column for a smartphone.
Their website features a two – column layout, full menu, and combination mark on desktop, which converts to a one – column layout and condensed menu with lettermark on tablets and mobile devices.
When shifting from desktop to tablet devices, the area above the fold changes from a two – column layout to a single – column layout, with the copy above the signup form instead of beside it.
Dribbble’s website features one of the hallmarks of responsive web design : a flexible grid, and it condenses from five columns on desktop and laptop computers to two columns on tablets and mobile phones.
#elements #range #layout
Responsive design is based on so – called set containers and breakpoints, which divide possible screen sizes in ranges and adjust page elements accordingly.
Responsive Web design shouldn’t be just about how to create a flexible layout on a wide range of platforms and screen sizes.
With responsive web design, web developers don’t have to focus on specific display sizes; rather, their responsive web code is designed to automatically adapt to a range of display sizes.
With responsive Web design, we can create custom solutions for a wider range of users, on a wider range of devices.
With the ability to easily show and hide content, rearrange layout elements and automatically resize images, form elements and more, a design can be transformed to fit a huge variety of screen sizes and device types.
#web #user #websites #experience
In order to design websites that can compete on today’s internet, web designers must be experts at responsive web design ( RWD ).
If you are designing a website from scratch, you are better off designing it to be responsive, so that every user is ensured to have a good user experience.
This last design by Bryan James shows that responsive Web design need not apply only to static HTML and CSS websites.
Responsive Web design is a mere concept that when implemented correctly can improve the user experience, but not completely solve it for every user, device and platform.
Every location has its own cost of living, and this will affect a web designer’s rates and subsequently, your web design budget.
#style #sheet #media #queries
You might want, for example, to place media queries all in one style sheet ( as above ) for devices like the iPad.
Some designers would also prefer to link to a separate style sheet for certain media queries, which is perfectly fine if the organizational benefits outweigh the efficiency lost.
Note in the examples below that we’re using the syntax for media queries that could be used all in one style sheet.
As mentioned above, the most efficient way to use media queries is to place them all in one CSS style sheet, with the rest of the styles for the website.
Placing a media query for both the horizontal and vertical orientations of the iPad in the same style sheet file would be far more efficient.
#devices #technology #create
Given that there are over 8.48B unique devices in existence today, this functionality allow teams to create timeless designs capable of adapting to any device, regardless of its size or shape.
New devices with new screen sizes are being developed every day, and each of these devices may be able to handle variations in size, functionality and even color.
Far too many options are available now, and there will be far too many in the future to continue adjusting and creating custom solutions for each screen size, device and advancement in technology.
We will need to constantly work with new devices, resolutions and technologies to continually improve the user experience as technology evolves in the coming years.
Changes to the design occur on the client – side, meaning each device — the phone, tablet or computer — receives the full code for all devices and takes what it needs.
#SEO #web #experience #Google
The responsive Web design page distinctly says, “We [ Google ] recommend using responsive web design because …” and then goes on to list six ways responsive design saves Google resources, delivers improved user experiences and avoids SEO pitfalls like bad redirects and fragmented link presence.
A mobile responsive web design is fundamental to a positive user experience, and Google is going to reward sites that meet users with such an experience.
Google has been nice enough to outline the pros and cons of each design choice in their Mobile SEO Guide’s Responsive Web Design, Dynamic Serving and Separate URL sections.
Who you are trying to reach and what you are trying to reach them with will be foundational to your responsive web design efforts and result in a more effective SEO strategy for your website.
#width #device #screen #media
New CSS3 features also include orientation ( portrait vs. landscape ), device – width, min – device – width and more.
While the above min – width and max – width can apply to either screen size or browser width, sometimes we ‘d like a media query that is relevant to device width specifically.
The min – device – width and max – device – width media query properties are great for targeting certain devices with set dimensions, without applying the same styles to other screen sizes in a browser that mimics the device’s size.
When determining the orientation for the iPhone and other devices, the use of max – device – width and min – device – width should do the trick.
#website #apps #traffic #smartphone
According to Statista, mobile traffic was responsible for 52.64 % of all global traffic in 2017, meaning that a website not well optimized for mobile devices is losing out on approximately half of its traffic.
A website that is not optimized for mobile and smartphone users is going to have a difficult time in convincing its users to navigate the awkward and poorly designed social sharing buttons that are designed for purely desktop use.
There’s no doubt that having mobile apps for the major platforms is better than having no apps at all, and yet how do you build for every app store?
While I think media companies should certainly offer apps, it’s clear that having a great mobile website should be the priority.
#desktop #site #stores #enables #checkout
Here’s a terrific example of eliminating friction : Since mobile user interfaces are typically harder to navigate, it would be best to switch to a one – page checkout for mobile eCommerce stores and only enable multi – step checkout for desktop eCommerce stores.
The usual arrangement is to have the desktop site located on the www subdomain and the mobile – friendly site’s pages located on the “m.” subdomain.
For example, a responsive mobile site may not properly highlight the store finder or customer service information a mobile visitor likely needs.
Responsive Configuration — On the positive side, a responsive design is apt to serve mobile, tablet and desktop visitors with a usable version of the site.
#group #create #build
Why should we create a custom Web design for each group of users; after all, architects don’t design a building for each group size and type that passes through it?
Adaptive designs consist of multiple renditions of the same design – one for each size, as chosen by the designer or UI developer.
Many designers believe that responsive design is more challenging since they have to design for a nearly infinite number of screen sizes.
Just like responsive design, adaptive design can also be complex, because the designers have to actively design the same page, six ( or more ) different times.
If a design is made adaptive, it means that there are actually several versions of design that are created, each one of them made for a specific size.
#configuration #visitors #mDot #tablet
Adaptive & mDot Configuration — Where responsive design will always render a usable mobile and tablet experience, there are those who have argued adaptive and mDot configurations often do not properly serve tablet – based visitors, yielding a high bounce rate that negatively affects organic rankings.
If any mobile configuration fails to serve what visitors expect in a timely, easy – to – access fashion, that configuration can be negatively impacted.
My contribution to that potential negative impact of adaptive and mDot configuration : Google says, “we generally do not include tablets in the definition” of mobile.
Related to slow pages and bad user experience is that poor mobile configuration can often lead to high bounce rates from visitors dissatisfied with what has been delivered to them on their device.
#image #resolution #resized #downloaded #space
While the above is a great quick fix and good start to responsive images, image resolution and download times should be the primary considerations.
This technique, presented by the Filament Group, takes this issue into consideration and not only resizes images proportionately, but shrinks image resolution on smaller devices, so very large images don’t waste space unnecessarily on small screens.
While resizing an image for mobile devices can be very simple, if the original image size is meant for large devices, it could significantly slow download times and take up space unnecessarily.
Older browsers and Firefox degrade nicely and still resize as one would expect of a responsive image, except that both resolutions are downloaded together, so the end benefit of saving space with this technique is void.
#project #help #time #need
You need to speak to a designer to gauge the amount of time necessary for your design project, but the following chart gives you a general idea of the hourly rates charged by a web designer.
You should expect anywhere from 10 hours for a very small design project to several dozen hours for a large – scale, custom design that will need several rounds of revisions.
A good brief will also help you understand the skills and experience level you need, which should also help you with budget.
The online courses on UI Design Patterns for Successful Software and Design Thinking : The Beginner’s Guide can teach you skills you need.
This is where a good creative brief can help you map out all of the elements, pages, and items you might need from the designer.
#Google #ranking #site #factor #studies
Is the simple answer that no study has shown that Google prefers responsive design to the extent of using it as a SEO ranking factor?
It tells us that Google does prefer responsive design, but it does not tell us if that preference has translated into a SEO ranking factor.
Are there studies I haven’t cited or examples you have seen that prove one mobile configuration is an inherently negative or positive ranking factor?
Just as important, is the fact that increasing site usability through responsive design not only satisfies users but is typically rewarded by Google with better search engine rankings.
If any responsive, adaptive or mDot site is not set up properly, simply using that configuration will not be a positive SEO ranking factor that overcomes that misstep.
#smartphones #shift #people #iPhone #iPad
In the screenshot below, it is clear that most people are browsing this website from either an Apple iPhone or an iPad.
As we know from the rising popularity of the iPhone, iPad and advanced smartphones, many new devices are able to switch from portrait to landscape at the user’s whim.
Smartphones, of course, are also a hot commodity — according to Nielsen, the majority of U.S. mobile subscribers now own smartphones, not feature phones.
As published in late 2016, we also saw that, of those people who only use one type of device, twice as many are using smartphones over desktop computers.
#navigation #content #logo #moves
Eventually, the design leaves the posts, uses less white space around the navigation and logo and moves the search bar to below the navigation.
The bottom four columns eventually collapse into two, the logo moves above the navigation, and the columns of navigation below are moved on top or below each other.
For example, as we hide major pieces of content, we could replace them with navigation to that content, or with a different navigation structure altogether.
When on a smaller screen or browser, the sidebar and top bar are removed, the navigation simplifies and moves directly above the content, as does the logo.
At the design’s smallest version, the navigation simplifies to just a drop – down menu, perfect for saving space without sacrificing critical navigation links.

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